Plasteurasia Exhibition
Leading international infrared heating specialist and manufacturer Ceramicx has made a successful debut with its new Turkish partner Ser Rezistans at Turkey’s annual Plasteurasia plastics exhibition this month, December 3-5.
Now in its twentieth year, Plasteurasia continues to grow and also to reflect Turkey’s status as one of the world’s most dynamic and growing plastics economies and locations for plastics processing. Ceramicx and Ser Rezistans used the show to present the company’s infrared heating portfolio to the Turkish markets and to aim the products directly at the country’s expanding thermoforming businesses.
The distinctive Ceramicx logo was hung in plain view of the entrance to the Plasteurasia exhibition and Hasan Duman of Ser Rezistans reports a very positive reception for the company. ‘We offer a very wide range of heating products for the plastics sector. The addition of Ceramicx expertise in infrared technology and in heating for thermoformers gives us a very commanding position in the marketplace.’
Ceramicx founder and director Frank Wilson says that ‘it’s important for Ceramicx to have a solid presence in one of the worlds most expansive manufacturing economies. We are really looking forward to developing
Hasan explains that ‘Ser Rezistans is one of the fastest growing supplier company in the Turkish market – not least because of our commitment to values of hard work and integrity. This year’s PlastEurasia exhibition showed everyone the strength of our plastics industry relationships worldwide – from America to Ireland, Italy and Middle East region. Some of biggest Turkish names in brown and white goods production visited our stand this year – wanting to know more about how our heating solutions could help their production.’
Hasan add that ‘the Turkish infrared market is hungry for products that can demonstrate very good quality and show an excellent performance/price ratio. With Ceramicx now in our portfolio, our Ser Rezistans sales opportunities are very much expanded. And – on a personal level – I very much admire the Ceramicx full traceability system for its infrared products. It gives its partners and associates much confidence and I sure that it is leading the way – in Turkey and elsewhere.’
Following the success at Plasteurasia, Hasan says that ‘one of our primary aftermarket sales targets will be producers of thermoforming machines in Turkey. Also included in our marketing will be anyone who uses plastic thermoforming machine in their manufacturing process – especially Turkey’s packaging industries. The Ceramicx quartz and halogen heater series will also give us some good sales and marketing opportunities in the areas of textile; printing, paint drying, curing and other operation.’ Hasan points out that the overall Turkish marketplace has much diversity and opportunity. ‘Turkey has the fourth biggest plastic industry market in the world – and Turkey GDP continues to outpace most other economies over the last eight years,’
Ceramicx is preparing to gear expanded output to a range of international markets for 2011. Wilson says that ‘Ceramicx technology can help - in particular for all kinds of plastics thermoforming – in relation to engineering; curing and heat processing of many materials and products - to the highest temperatures – and in relation to all domestic heating markets through our Comfort IR range of heaters. Developing local consumption, downstream industries, new grades and applications and providing process optimisation for all this work is now the order of the day for many markets throughout the world.’
Last month’s triennial K exhibition – best ever for Ceramicx – saw the company receiving a rising volume of applications engineering enquiries for infrared know-how; products and expertise. Wilson expects a number of projects to emerge from Turkey via Ser Rezistans: ‘Turkish manufacturing is in a positive place – with open opportunities for its understanding and application of infrared heating,’ says Wilson, ‘The K exhibition showed us that there are large numbers of innovators in plastics – all seeking places to produce. Turkey is fast becoming a plastics processing location of choice.’
At Ceramicx we make a variety of infrared heating solutions for a great number of markets and applications; industrial and consumer. We turn over some 2 million Euros a year; provide employment for some 38 people directly – and rising – and we export 98% of our infrared heating systems and components to over 68 countries.