Leading international heating systems specialist and manufacturer Ceramicx is preparing to appoint a network of distributors and resellers across the Middle East in order to support a marketing expansion in the region through 2011.
Director and Founder Frank Wilson says that ‘the Arab Plast exhibition in Dubai, January 8-11 will herald the start of the Ceramicx campaign in the Middle East region, in order to establish our infrared heating expertise; plastics industry expertise and all kinds of applications engineering for infrared technology.’
Frank Wilson spent much of his childhood years in Libya – growing up with the development of the oil and gas industries in the Middle East and getting to know various neighbouring countries.
‘My own personal experience is grounded in the commercial and cultural traditions of the region. And our practice here at Ceramicx is very much in tune with the need to deliver quality, service and value for money. We learnt last month at the K 2010 exhibition that many countries such as the Kingdom of Saudi Arabia, Libya, Kuwait, Bahrain and others are fully intent on developing their local industries and not just supplying polymer to the world. Successful Middle Eastern economies will use 2011 to continue to invest wisely in downstream plastics and industrial infrastructure.’
Ceramicx is now therefore inviting local agents, resellers and distributors to join the effort in spreading best heating technology throughout the region. The Ceramicx industrial range including Ceramic heaters, Quartz heaters, Quartz Tungsten heaters, Reflectors, PAS’s, dust press components and systems. For plastics, the Ceramicx solutions are focused primarily on the thermoforming industry, both for cut-sheet and inline.
Wilson points out that ‘right now there are good opportunities for agents/distributors already selling process heating components to the plastics and rubber markets. We also know that the Middle East countries have many opportunities in the paint and applications engineering areas. Ceramicx works for a large number of industries throughout the world in a wide variety of climates and conditions and the correct Middle Eastern distributor can take advantage of all our international experience in supplying solutions.’
Ceramicx supplies the full range of infrared heating option. Free training on infrared will be offered in Ireland along with sales/marketing support and with content ‘Key distributors have a full sales and marketing role to play – not least through our new magazine HeatWorks which will also be distributed through the region.’
Ceramicx has much to offer emerging and growing industries in plastics processing – also heating solutions for new and developing industrial infrastructures; jobs and technology for Middle Eastern home markets. Wilson says that ‘Ceramicx technology can help – in particular for all kinds of plastics thermoforming – in relation to engineering; curing and heat processing of many materials and products – to the highest temperatures – and in relation to all domestic heating markets through our Comfort IR range of heaters. Developing local consumption, downstream industries, new grades and applications and providing process optimisation for all this work is now the order of the day in many countries here.’
Wilson adds that ‘right now, many Middle Eastern economies are preparing themselves with the means for quality standards, manufacturing and learning; principally for plastics production and manufacturing. It is only a matter of time before the Middle East becomes a net exporter of plastics goods as well as polymer. Now is the perfect time for these markets to equip themselves with the best heating sources for their production needs.’
Last month’s triennial K exhibition – best ever for Ceramicx – saw the company receiving a rising volume of applications engineering enquiries for infrared know-how; products and expertise. Wilson expects the same from the Middle Eastern markets: ‘The manufacturing world still has far to go in its understanding and application of infrared heating,’ says Wilson, ‘but we were very pleasantly surprised at the numbers of innovators – high-end research and development and mass production – that had discussion time with us at the K show. We expect a similar pattern of enquiry in Dubai next month.’
The K exhibition also confirmed and supported the Ceramicx ideas and plans for energy-content-per-part being measured on thermoforming machines. Ceramicx’s Frank Wilson believes that this energy monitoring benchmark is shortly set to separate the quality machine producer from the poor-quality producer and that distributors can play their part in communicating the message. In many ways the Middle East has the opportunity to make a fresh start without having to clear out inefficient and energy-wasting production. We look forward to meeting distributors at Arabplast in order to help spread that message throughout the region.’
All further details from
Frank Wilson
Managing Director
www.ceramicx.com
Tel. +353 2837510
Fax + 353 2837509
frank@ceramicx.com
