In each day there remains some aspect of our ongoing news diet that has the capacity – even in these hardened times – to shock us.
We know that most of the daily media feed is often not worth the trouble to digest. But now and then something – usually in the fields of science, technology, commerce or social studies – a real piece of information comes along; and we know that that the world is getting ready for a game changer.
Our own Ceramicx magazine HeatWorks – now preparing for its 4th edition – continues to fly the flag for the much misunderstood science and technology of infrared heating. HeatWorks Edition III is now signed off and posted – containing all our recent news and information.
We have pieces on the lively manufacturing scene here in West Cork Ireland, on the efficiency of ceramic-based technology, on new developments in product design; energy efficiency and many other aspects of Ceramicx business and the Infrared heating scene.
And, after the publication of each HeatWorks issue, Ceramicx is getting accustomed to a batch of new activity and new business dialogue.
I am pleased to report that every HeatWorks issue thus far has raised at least three new enquiries that have taken this company into pioneering science and technology territory.
You could call it the shock of the new, or the shock of the news. In simple terms, we dish some news out and we get some news back – from companies who can envision new horizons for their use of infrared and who need a partner to take them through a new horizon and the practical technology steps.
The fact is, despite its discovery over 100 years ago, the heat work science in infrared is still in its infancy. There is still a wealth of opportunity for us, our readers and our new clients yet to realise.
Despite this prospect, my point is that real news – and real change – is not always comfortable. It contains a ‘wake up’ element that is often a call to action. In business it often brings an invitation to explore new commercial ground. Such an invitation – away from the tried and tested comfort zone – always contains novelty and real risk.
At Ceramicx, however, we are delighted to continue to prime the pump and foster dialogue with HeatWorks magazine.
If you’re not on the HeatWorks circulation – just call us today to receive your copy. We look forward to hearing from you.
At Ceramicx we make a variety of infrared heating solutions for a great number of markets and applications; industrial and consumer. We turn over some 2 million Euros a year; provide employment for some 38 people directly – and rising – and we export 98% of our infrared heating systems and components to over 68 countries.
A plethora of schemes and incentives and a continuing supply of environmental news and innovation does not appear to be working. Indeed, many of these messages are beside the point.