Small companies such as ourselves who supply to a full variety of global markets have to develop a strong mindset that can cope with being in several places at once.
I haven’t yet run to having the international time zone clock on my desk – but right now it doesn’t seem like a bad idea. East is meeting West more and more frequently in international business these days – particularly as China’s performance and ambitions continue to rise.
For example, no sooner have we finished the preparation and issues relating to our first Ceramicx exhibition stand at Chinaplas, Shanghai (the show begins in late April 2012) than I’m thinking about marketing needs for the USA National Plastics Exposition starting in Orlando Florida three weeks earlier.
At the same the Ceramicx factory floor is seeing the first fruits and benefits from our Innovation Partnership manufacturing research work – conducted with the University of Limerick team.
It’s all good. In fact the cross fertilisation of various markets and marketing needs helps us at Ceramicx to realise the common platform for infrared heating needs worldwide. We get to identify the strongest common denominators in our products and the marketing of the Ceramicx brand. We enhance these elements accordingly and we also get to make the IR heating benefits and applications even clearer.
And our next edition of our HeatWorks magazine will therefore outline and celebrate these issues and markets in a special East/West edition which Ceramicx will publish next month, ahead of these important shows.
In the meantime, what time is it in Beijing?……












In today’s world, however, time on such pleasures is increasingly short lived.
Ceramicx has been fortunate in the guiding presence of Enterprise Ireland, especially in the persons of both Dr Tom Bannon and Paul McCloskey. I know that it may break with some protocols to mention the role of individuals. But business is a thing conducted by people, between people. And besides, protocol-breaking is a large part of my job.
Let me say here that Ceramicx very much hopes to extend and deepen our relationship with Enterprise Ireland as we pursue our goals. The quality of its people and the service given has been outstanding and yet – even so – we feel the best is yet to come.
Our new Hurco machine is indeed a substantial investment. Investments are as much about capability as about jobs on the slate this week and the new Hurco has been sourced with the mid to long term future also in mind.
Tony’s article will pick up the baton in relation to the fundamentals of