International infrared heating systems specialist and manufacturer Ceramicx is working on a surge of demand received over the course of the Chinaplas 2010 exhibition held in Shanghai over April 19-21.
Frank Wilson, Ceramicx MD pictured here outside Chinaplas 2010 with Xu Shan of Ceramicx's Chinese distributorship
Founder and Managing Director Frank Wilson – pictured here with Xu Shan of Ceramicx’s Chinese distributorship – dodged the volcano ash travel crisis to spend a very profitable three days at China’s annual plastics exhibition in April.
Wilson says that ‘Ceramicx and its products were very warmly received in China – and at Chinaplas 2010. We were marketing our excellent ceramic and quartz infrared products- and at the right price. In addition, our Irish industrial base and pedigree gives us a very good entrée into the Chinese market. We have comparatively little history there to date – and therefore less supposition and prejudice.’
Wilson points out that the sheer scale of Chinese industrial production has to be witnessed at first hand. ‘In the Shanghai area alone, there are nine thermoforming machinery builders. In the adjacent economic region of China there are also a further nine machinery builders. The volume of production and demand is simply of a different to the rest of the world.’
Ceramicx exports its infrared heaters and heating systems all over the world. The company’s infrared heating systems form the core of many plastics thermoforming machines worldwide and the plastics sector accounts for some 60% of total Ceramicx sales.
Far Eastern markets continue to gain international market share.  ‘There’s no doubt that China represents a massive market for us,’ says Wilson, ‘and, as I discovered in Shanghai, the Chinese plastics industry is raising its performance year on year. Chinese thermoformers and thermoforming machine builders show a very keen demand for components that offer them improved quality and durability. This fits perfectly with Ceramicx’s superior product performance and volume capability.’
Wilson says that he distributed all 80 Ceramicx infrared product samples to interested buyers at the show and also spent time in discussions that are set to establish agencies and distributorships throughout the country.
International heating systems specialist and manufacturer Ceramicx is preparing to take its ‘heat work’ expertise to a number of Far Eastern destinations in April, culminating in a two day visit to this year’s Chinaplas, in Shanghai. April 19-22.