Leading international heating systems specialist and manufacturer Ceramicx has this month produced and launched both a new company video and also a new company magazine entitled Heat Works.
The new Ceramicx video was shot in High Definition on location at the Ceramicx main factory in Gortnagrough, West Cork and was produced by London-based Ossian TV. The main thrust of the narrative emphasises the features and benefits of used infrared technology and heat sources in various kinds of industrial production – with special emphasis on plastics thermoforming.
The Ceramicx video runs for a total of three minutes and 18 seconds; is now beginning to ‘chart’ on youtube.com; takes pride of place on the Ceramicx company website, and is already drawing positive reaction from customers and the trade generally.
The new video will also be a feature of the Ceramicx stand and exhibiting presence at the world’s triennial plastics fair in Dusseldorf at the end of October 2010.:Ceramicx will be promoting its infrared expertise there together with German heating experts Friedr Freek in Hall 11, A-01.
Ceramicx founder Frank Wilson says that ‘we live in a multi media world – and at Ceramicx we realised the need to establish a presence in this area with a crisp and concise production. We decided to create something that not only tells the Ceramicx story but also relays the increasing power of infrared heating technology. Ossian TV have more than fulfilled our brief – being both creative in their vision of the project and extremely professional in their execution of the various tasks involved; on budget and on schedule.’
Wilson adds that ‘the K 2010 plastics exhibition show for sure – coming but once every three years – has been the catalysis for our new video. We have a great deal to offer the plastics manufacturing markets worldwide and the new video – together with our new company magazine – Heat Works – will help get that marketing job done in Dusseldorf and beyond.’
The company’s new magazine Heat Works –now available on request from the company – has also been launched by Ceramicx in good time for the K exhibition which opens its doors on Wednesday October 27th. ‘We wanted a means.’ says Wilson, ‘of communicating infrared heating issues and topics in a compelling and colourful way. We found a lack of precedent in this regard and so we decided to take the opportunity to create Heat Works fit for the task.’
The launch issue of Heat Works runs to 28 pages – including covers – and features articles on the US, Chinese and German markets as well as pieces on the K show, Ceramicx and infrared heating generally. An important part of the magazine is the Ceramicx product catalogue section which lays out in detail the various arrays and combinations of ceramic, quartz, quartz tungsten heating products now available from the company. A significant part of the launch print run will be sent to existing and potential customers; inviting them to visit Ceramicx and K 2010 and to reference the product catalogue for future ordering purposes. UK and Irish customers will also be able to do this online.
In the foreword to the new magazine Frank Wilson notes that ‘during the course of our work it often seems remarkable to us that the modern world often continues to look back when it comes to heat science and heat technology. At Ceramicx, for example, we see many who are still baffled by the tried and tested methods of Infrared heating: The list may surprise you – it includes blue-chip international companies; university educators, industrial engineers and the general public.
The times we now live in, however, and the increasing urgency of the energy-conscious social agenda mean that a change is on its way: Ceramicx is part of that change – as illustrated here in the pages of this magazine; on our website and in other parts of our daily work. The bottom line for all is that a better understanding of the use of energy and heat resources can only be beneficial for everyone. The world now needs low-carbon products and low energy manufacturing – period. Necessity will increasingly be the mother of invention in conforming to the new standard. We all have no option but to work better and get more from our power, heat and other precious non-renewable resources.’
Ceramicx is now busy preparing its live plastics heating demonstration rig for the K 2010 show: This will give provide visitors with a live materials testing system that will demonstrate the infrared heating effect and its parameters on different kinds of plastics using different heaters. ‘Ceramicx and Freek challenge anyone worldwide with a moulding or thermoforming or plastics heat processing issue to come to us at the K 2010 show – have the material sample worked with - and get the best heatwork advice available.’ says Wilson. ‘Many many plastics processors, for example, have still yet to appreciate the difference that different infrared sources can make to their operations – and many new materials producers – particularly in the new biopolymer area are still searching for optimum processability.’
Ceramicx believes that K 2010 is going to be remembered for its focus on energy efficiency and for other ecological processing solutions. Many future developments at the company are being prepared with this in mind. Frank Wilson of Ceramicx says that ‘a low carbon future is simply an inevitable direction in manufacturing worldwide. Many of the companies that Ceramicx wants to meet at K 2010 are those that see energy-useage and monitoring as a major factor. Ceramicx is right at home with the new energy agenda. We promote the ideas through the measurement of energy content in our own work and also through the encouragement of energy monitoring ideas throughout thermoforming – including measuring part-energy content.’
For further information on Ceramicx and Freek at the K Show please see www.kshow2010.com
All further details from Ceramicx, Frank Wilson, Managing Director. www.ceramicx.com
Tel. +353 28 37510, Fax + 353 28 37509, frank@ceramicx.com
All further details from Freek, Stefan Düllmann, Marketing & Development. www.freek.de
Tel +49 2373 9590-16, Fax +49 2373 959030, s.duellmann@freek.de
The 18th K international plastics exhibition takes place in Dusseldorf, Germany from October 27 to November 3, daily from 10.00am to 6.30pm. Ceramicx and Freek will be jointly exhibiting in Hall 11 – Stand A-01.
Book your accommodation now. This is always a sell out show – whatever the economic climate. Exhibitors and visitors failing to properly plan their accommodation must every day face a time-consuming commute from outlying towns such as Essen or Duisburg – or even cities such as Cologne. This is routine behaviour and – unlucky for some – it happens with every K exhibition.
What are you there for? What do you need the exhibitor for? It will pay you to be able to state your business in a friendly, compelling and succinct way. Exhibitions are notorious for inducing attention-span fatigue – so your introduction – to yourself and your needs – has to work against that and has to be as crisp and positive as it can be. If you haven’t made an appointment, be prepared to manage your time realistically and to return to that particular stand if the right individual isn’t there. (NB. Selling goods or services to exhibitors is generally a real no-no (that’s what they’re there for). If there’s a sales opportunity, remember that that will be best achieved at a later date.) Please don’t forget your thank you’s when leaving. It sounds like nannying, but as anyone who works in retail will tell you – the smiling and appreciative customer can make all the difference to a day of grumpiness and complaints. If you want to be remembered and make the right impression, please remember to thank the exhibitor for his/her time when leaving your business card.
