The world of communications is changing. No longer do we reply on print media, newspapers magazines, television and radio news. To that must be added the social media of facebook and twitter. To that must also be added the websites and blogs of special interest internet groups, associations, consultants and academe.
Ceramicx, for example, is delighted to have been featured in the recent business consulting blog by Una Coleman. Una’s piece gives a good insight into part of our marketing story to date – highlighting some of the ways in which we have used modern online and media marketing methods to expand the business. More importantly, for us, Una’s blog serves to spread the Ceramicx word. Communities of whatever kind – management, technical, marketing – are increasingly international – and so Una’s story about us reaches her peers and customers all over the world.
Other than sparing my blushes at being describe as an engineer (I understand engineering and engineers – though have no formal qualifications in it) I can recommend the blog to you as an example in miniature of the new marketing technology assessing and describing itself at work.
http://bloggertone.com/global/2010/04/26/do-you-blog-for-international-business/
I have no doubt that we shall see more marketing delivered in this vein for all companies in time to come and we aim to keep the world informed about our Infrared Heaters.
Tags: industrial infrared heaters, Infrared, Infrared Heating
